https://www.loom.com/share/3e1c2437a2674fa1b96b597812b9670e?sid=c065ec81-798d-4054-abe5-dee346c34ca7
It's important to understand why great ad placements matter. It benefits you more than you might realize. Take a look at the chart below:
| 🌟 Great Ad Placements | 🗑️ Boring Ad Placements |
|---|---|
| Win-Win-Win for the Audience, Sponsor, and YouTuber | Lose-Lose-Lose for the Audience, Sponsor, and YouTuber |
| Audience: Enjoys watching your ad, checks out the product, and keeps watching your video. ✅ | Audience: Bored from the ad, leaves your video, loses interest in your channel. ❌ |
| Sponsor: Gets a good return on the ad, and wants to work with you again. ✅ | Sponsors: Gets a bad return from the ad, bummed out & doesn’t work with you again. ❌ |
| YouTuber: Since audience stays on the video longer, your retention goes up, and your views for that video increases. Since sponsor got a good return, you get a renewal deal! ✅ | YouTuber: Since audience left video, retention decreases and views decrease. Possible loss of subscribers. No renewal deal ☹️ ❌ |
As long as the product resonates with you or your audience, you can make a great ad placement. Here are some of the key things to do:
The best ads are told as a story. Begin the ad with a story tied in naturally to the video. The story (a) should be relatable and (b) should not feel forced or out of place.
See how Freddy from Tavarish integrated BetterHelp here:
https://youtu.be/SSsT215c0wo?t=258
Too many creators (even not on their first ad) do monotone sponsorships or just read a script. Boring ads will get you into the lose-lose-lose column we mentioned above.
See how excited Matt & Mark Peyton were for their Factor ad:
https://youtu.be/XFf7imr_KgI?t=537